Sue is an Associate Transport Planner in the People, Place and Planet team with a focus on Travel Demand Management (TDM) and multi-modal solutions to reducing single occupancy car travel and associated emissions. Whilst her specialist field is TDM, Sue has over 25 years of broad transport planning experience and has worked internationally in Europe, Dubai and Australia.
Sue completed her Environmental Science degree at Stirling University with a year’s exchange to the University of Santa Barbara, California. Sue’s first role was working closely with the natural environment as a countryside ranger in Scotland. This experience fuelled her appetite to specialise in sustainable transport solutions and TDM in particular.
Sue has a wide range of transport planning skills which provide a sound foundation and understanding of the transport effects associated with implementing TDM interventions.
Sue has worked in both the private and public sectors which accounts for her balanced approach to problem solving in the transport sector. She is a TDM innovator establishing the first business-led transport management association (TMA) in the UK and later setting up the first, and only TMA in New Zealand: the Wynyard Quarter TMA. Sue was also responsible for instigating the February Cycle Challenge in Auckland which was later adopted by the Waka Kotahi and rebranded as the Aotearoa Bike Challenge – Love to ride. In a similar vein, Sue worked in tandem with Wellington Regional Council to introduce the Let’s Carpool platform to provide a universal carpooling opportunity and app for people to utilise across Aotearoa.
Sue has a proven track record for leadership, project management and problem solving having been the team leader for TDM and transport planning teams in both the public and private sector domains and having worked with a wide range of clients across the globe.
Projects delivered include national TDM strategies and implementation plans, travel plans, road and multi-modal network safety interventions, parking and accessibility solutions, research, the development of TDM guidance documents and projects associated with resource consents applications.
Although based in Tauranga Sue has the ability to work anywhere in Aotearoa or internationally.