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We deliver active modes design, sustainable transport and community engagement.

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We create efficiencies with our spatial, software development, and digital engineering solutions.

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We support positive safety outcomes from the street to the transport network.

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SafePeople is an advanced, data-driven tool designed to predict pedestrian trips and identify road safety risks using various data sources, enabling targeted interventions to enhance the safety of vulnerable road users.

Enhancing safety for vulnerable road users

Identifying road safety risks for VRUs is challenging due to the lack of specific data, leading to the use of surrogate data to assess network risk. SafePeople uses various data sources, including census population density, location-specific public transport onboarding and offboarding, points of interest, and land use, to predict pedestrian trips. These models are complex, science-based, and data-driven tools that help road safety practitioners identify what the underlying crash risk is. In essence, to address road safety, one must know where the risks are highest.

The countermeasures suggested by SafePeople are tailored to the specific risks identified in the network, enabling road safety practitioners to better prioritize interventions and reduce pedestrian risk. This not only lowers the likelihood of death and serious injury but also supports a shift towards more active travel modes.

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Creating safe road environments for vulnerable road users

Vulnerable road users (VRUs) include pedestrians, cyclists, motorcyclists, and individuals using other wheeled devices such as mopeds, skateboards, and e-scooters. Crashes involving VRUs are often underreported, and when reported, they typically involve fast-moving vehicles, frequently resulting in injuries that can be fatal. While promoting active travel offers numerous benefits, the fear of injury or death often deters VRUs. Creating safer road environments can reduce road trauma and encourage more active travel, which brings additional advantages.

Join our SafePeople pilot program today!

The Safe System Approach to saving lives

The Safe System Approach to road safety comprises five pillars. One fundamental principle is the proactive nature of safety measures. Rather than waiting for accidents to happen, this approach advocates using data-driven tools to detect and mitigate potential risks. Abley SafeCurves demonstrates this proactive stance, offering a solution to minimize road trauma on highways.

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Don't miss out on being part of our SafePeople pilot.

Who we are 

Abley is a specialist New Zealand owned transport planning, road safety and geospatial technology company. Founded in 2003, we work with organizations in New Zealand, Australia, Indonesia, U.S., and Canada across central, local government and large organizations.  

We develop transport strategies and infrastructure solutions that support safer travel, improved accessibility, and greater mobility for our clients and in turn, their customers.   

The products and services that we design leverage our expertise in transport planning, engineering, road safety, location data and geospatial systems. 

We are passionate about inspiring positive change.