SafePeople
SafePeople is an advanced, data-driven tool designed to predict pedestrian trips and identify road safety risks using various data sources, enabling targeted interventions to enhance the safety of vulnerable road users.
Enhancing safety for vulnerable road users
Identifying road safety risks for VRUs is challenging due to the lack of specific data, leading to the use of surrogate data to assess network risk. SafePeople uses various data sources, including census population density, location-specific public transport onboarding and offboarding, points of interest, and land use, to predict pedestrian trips. These models are complex, science-based, and data-driven tools that help road safety practitioners identify what the underlying crash risk is. In essence, to address road safety, one must know where the risks are highest.
The countermeasures suggested by SafePeople are tailored to the specific risks identified in the network, enabling road safety practitioners to better prioritize interventions and reduce pedestrian risk. This not only lowers the likelihood of death and serious injury but also supports a shift towards more active travel modes.
Vulnerable road users (VRUs) include pedestrians, cyclists, motorcyclists, and individuals using other wheeled devices such as mopeds, skateboards, and e-scooters. Crashes involving VRUs are often underreported, and when reported, they typically involve fast-moving vehicles, frequently resulting in injuries that can be fatal. While promoting active travel offers numerous benefits, the fear of injury or death often deters VRUs. Creating safer road environments can reduce road trauma and encourage more active travel, which brings additional advantages.
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The Safe System Approach to road safety comprises five pillars. One fundamental principle is the proactive nature of safety measures. Rather than waiting for crashes to happen, this approach advocates using data-driven tools to detect and mitigate potential risks. Abley SafeCurves demonstrates this proactive stance, offering a solution to minimize road trauma on highways.
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We are passionate about inspiring positive change.
Abley is a specialist New Zealand owned transport planning, road safety and geospatial technology company. Founded in 2003, we work with organizations in the U.S., Canada, New Zealand, Australia and Indonesia, across central and local governments as well as large organizations.