Skip to content
Community & Place

We deliver active modes design, sustainable transport and community engagement.

Digital & Spatial Technology

We create efficiencies with our spatial, software development, and digital engineering solutions.

Road Safety

We support positive safety outcomes from the street to the transport network.

Strategy & Planning

Delivering business cases, traffic modelling, economic assessments, and public transport innovation.

Transport Design & Engineering 

We deliver designs through collaboration with practitioners to shape transport solutions.

Land Development

We apply our transport expertise to support clients through the land development process.

CarbonWise

Measure your employee’s commuting emissions.

SafeSystem

A data-driven approach for road safety practitioners to identify risks.


TrafficFlow

Quickly and easily get detailed traffic and mobility data.

Partner Products

We partner with TomTom and HERE to provide transport and traffic data solutions.


More Products

Discover more of our unique products

Our Insights

Read our insightful blogs providing the latest information and trends.

Featured Projects

The work we do helps inspire positive change.

News

Find out what we are up to. 

Research

Applying our research expertise to provide practical based solutions.

Videos

Explore our Webinars and Video Series.

Our Team

Our team of skilled professionals provide insightful solutions and empowering advice.

Our Story

Since 2003, we’ve been providing transport solutions in New Zealand and internationally. 

Our Commitment

We’re connected and committed to our people, the community and the environment.

Our Partners

We work closely with our partners to make a meaningful impact.

Our Awards

We showcase our awards to celebrate our people and clients.

SafeRoads Identify aerial image of a curved rural road in United States

SafeRoads: Identify

Understand the relative safety of your road network

Proactively assess rural road safety risk

SafeRoads: Identify enables road safety practitioners to assess and classify rural roads into homogeneous segments based on physical and operational characteristics. These segmented roads enable assessment of various variable and attributes that contribute to crash risk laying the foundation for a forward-looking safety strategy, even on roads with little to no crash history.

Make sense of complex data with clear risk ratings

Evidence-Based Risk Modeling

Assess variables including various geometry, speed, and land use variables to calculate a SafeRoads score that reflects expected crash likelihood.

Validated Against Crash Data

SafeRoads scores are statistically correlated with crash rates, making them a credible predictor of safety risk on rural roads. 

Star Ratings for Clear Communication

Each corridor’s risk score is translated into an intuitive 1-to-5 star rating, making it easy to communicate risk across stakeholders.

Visualize your road network with confidence

Map and rank the safety performance of your entire road network. SafeRoads: Identify provides clear delineation of homogeneous segments with associated risk scores and star ratings, enabling a data-informed highway safety improvement program to be developed.
In product image of SafeRoads Identify

Streamline your work with powerful features

Homogeneous Road Segmentation

Group roads into segments based on name, terrain, or intersection context to ensure a consistent approach to each road.

Multi-Variable Assessment

Evaluate the individual or combined effects of factors like lane width, roadside hazards, alignment, access density, and traffic volume on their contribution to crash risk. 

Crash Estimation

Estimate expected fatal and serious injury crash rates for low-volume or crash-scarce corridors using statistically significant and validated modeled data. 

Book a call

Book a call with Steve to discuss your organization's challenges and learn how SafeRoads can deliver effective solutions.