Chris Morris profile image

Chris Morris

Group Manager New Business Development and Marketing
MSc BA(Hons)

Chris heads up Abley’s Location and Technology team. He helps New Zealand businesses use spatial data to solve problems and make better data-driven decisions.

Chris and his team also develop bespoke websites and apps to bring your data to life and help you serve your customers better. And they install, support and optimise spatial technology like Esri, TomTom and HERE.

About Chris

Chris did his honours degree in Urban Studies, followed by a diploma in Town Planning and Masters in GIS at University College London.

He began his career at Brent Council, where he became involved in crime mapping and analysis and led Brent Council to be one of the first local authorities in the UK to work with the Metropolitan Police to improve crime safety by mapping crime.

Headhunted by Esri UK, Chris worked with police forces across the UK and internationally. His work included training crime analysts in a wide range of geospatial crime analysis techniques. This gave him a deep understanding of the Esri technology stack.

In 2010 Chris moved to New Zealand with his family, becoming the Chief Technology Officer for the NorthSouth GIS Group. He worked with clients in a wide range of market sectors from ports to forestry, before moving to Abley to manage our Location and Technology team.

Chris is a true technology enthusiast, and his proudest career moment was developing the Esri UK Crime Analyst Toolbar extension for ArcMap, and seeing the tool launched internationally.

He loves being immersed in geospatial technology. But his greatest love is also his greatest challenge. The fast pace of change in the IT industry means even GIS specialists like Chris have to run to keep up.

How they can help

Contact Chris to talk about unlocking the business potential of your data, or if you need support with your geospatial system. Our sweet spot is projects that marry transport with data, but we’ve used location data to solve challenges for all sorts of organisations.

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