Tom Tom Traffic Analytics tools boast a range of benefits for planners, engineers and analysts. Knowing where the data comes from and how to use it helps us get the most out of Tom Tom products. In this article, we’ll cover:
Increasing traffic congestion delays presents a serious challenge in today’s world. Having reliable traffic information becomes vital for to better plan for and influence driver behaviour to reduce congestion and emissions. Launched in 2008, the TomTom Traffic database has trillions of data points, with over 60 billion new records being added every day. TomTom’s traffic portfolio is available in 80 countries and counting including New Zealand, Australia, and Southeast Asia.
TomTom has been making real-time traffic information based on Floating Car Data (FCD) in New Zealand and Australia since 2012. Over the past 10 years, their systems have evolved, and the volume of input data has increased significantly. A quick overview of the data sources they use to produce traffic data include:
Auckland’s southern motorway
A data fusion process module receives all input data. Throughout the data fusion process, hundreds of validations and data fusion steps are repeated every 30 seconds. Below is a diagram showing how the fusion engine takes the various data sources and converts them into valuable products for your organisation. The image below explains the data fusion process.
A visual explanation of the data fusion process, from input data to TomTom products.
TomTom’s Traffic Analytics Products are provided through their MOVE portal which provides a single environment to access the historical and real-time analytical tools. TomTom MOVE features five distinct traffic products, each with unique customer benefits, that leverage archived big data over the last several years. Results are delivered within minutes or within 24 hours depending on the size of the analysis. Once the report is ready the output is available for download or viewing in the portal.
The web portal provides a single access to TomTom’s mobility, traffic analytics, traffic management and geomarketing products. The five tools available from the portal are shown in the diagram below.
Tom Tom traffic analytics portfolio
The TomTom for Developers portal offers the TomTom MOVE traffic product functions via a suite of web services designed for developers to create web applications to utilise the historical and real-time traffic data.
TomTom Traffic Stats provides insights into the traffic situation on the road network throughout the day. Users can specify a customised query for their selected road network, days of interest and the time periods in that date range that need to be studied with most reports delivered in minutes. Once the report is ready the output is available for download, viewing in the portal or sharing with colleagues.
Within Traffic Stats, three types of analysis are made available:
Traffic stats helps to:
Tom Tom Traffic Stats
TomTom Origin Destination (O/D) Analysis provides trip investigation based on a high volume of location data. O/D Analysis is available through the MOVE web portal (TomTom Move) or via APIs (TomTom for Developers). Both on the web portal or via the API, the O/D Matrix is delivered as a result with the absolute number of trips from each to every region. On the TomTom Move web portal, 4 additional methods can be visualized:
Selected link analysis is a recent addition where users can analyse the inbound and outbound trips through a selected road segment. The analysis calculates the trip distribution of all trips on the consecutive road segments within 10 kilometres from the link selected by the user. Check out a sample report of Selected Link Analysis for Vauxhall Bridge in London.
Traffic Stats is helpful when:
When large events, accidents, or other unplanned traffic stoppages occur, it’s important for road authorities, event managers, emergency services, and other trusted partners to be able to monitor the traffic situation on key routes. By providing users with information about current route travel times, delay times in comparison to free-flow traffic, and average data confidence level, the TomTom Route Monitoring service provides comprehensive traffic monitoring – making it easy for users to take proactive measures and improve mobility.
TomTom Route Monitoring benefits both drivers and road authorities, for example:
The image above shows an example of a monitored route and the traffic flow southbound along SH1 from Thorndon to Wellington International Airport at 10:37AM on Friday 15th July 2022. Note the significant drop in speed as vehicles approach The Terrace Tunnel and two lanes merge into one.
Road event reporter
Using road event reporter:
Here at abley, we’ve partnered with TomTom to facilitate the distribution of TomTom’s Traffic Analytics Products in New Zealand and Australia. The TomTom Traffic Analytics Product suite offers an easy-to-use and cost-effective approach to accessing historical and real-time traffic data. Get in touch with Jacob to discuss your requirements and set-up your trial access to the Traffic Analytics tools.